To build something great, you first need to start right.
Whether it’s a website or a mobile app, you need to know your goals. Once you’re clear on your business goals, you need to know how your customers can help you reach them. After that, think about the design elements and which elements will help your consumer have a brilliant experience. These are the different elements of a good e-commerce website.
As a website design company in India, we want to highlight 12 such essential aspects your eCommerce website needs. Let’s dive right in and check the aspects.
Important components of an Ecommerce website
Now let's look at the twelve aspects of an eCommerce website.
User-friendly website design
No matter how many features and plugins you add to your WordPress website, you need to rethink your design if it's not user-friendly. After all, your website should effortlessly solve your consumers' problems.
Easy top and footer navigation
Navigation is an essential aspect of making a website user-friendly. Complex header and footer navigation only confuse the users, and we don't want that. Horizontal headers are simple to navigate.
You can even include sliders as footers to occupy minimum space on the web page and make it easy for the users.
High-Quality product images and videos
Visuals are essential to a website because they're SEO-friendly and captivate a user's attention, eventually increasing view time and website traffic. Spend a little money on the resource to click high-quality images and videos of the products to have a good ROI in the long run.
Product showcase and descriptions
Showing products and product descriptions in a way that is easy to navigate and read is a sure-shot way to retain old consumers and attract new ones.
Easy website search and descriptions
A website should be easy to filter products from and have simple-to-read descriptions. Ensure to incorporate relevant keywords in the product description text to make it Google-friendly.
Easy website search and filtering functions
You don't want your consumers to spend hours finding a product. Effective site search ensures better usability so customers can find things more quickly. This can easily translate into generating higher sales as they're more likely to make a purchase. At the same time, site search also provides opportunities for merchandising.
Shipping and delivery details
Customers should be kept in the loop about when their product will be or has been shipped. So ensure you send them essential details like their tracking code and keep updating them about their delivery status. Such steps will help increase consumer loyalty in the long run.
Good shopping cart design
A shopping cart may seem like a trivial aspect to focus on, but it isn't. A good shopping cart design has the potential to influence the consumers' decision-making and even increase your revenue. A good design grabs users' attention and increases the chances of generating more sales.
Ratings, reviews and other social proof
Users are more likely to trust businesses with real customer reviews, ratings and other social proof. These things are now becoming necessary if you want to stay relevant and trustworthy in this ever-evolving business journey.
Multiple payment options
Gone are the days when COD (Cash on Delivery) and debit cards were the sole payment options. In this digital era, you must incorporate other payment options like credit cards, e-wallets, and even BNPL (Buy Now, Pay Later) payment methods. Doing so gives consumers free will to choose their preferred payment option.
“More than 2/3rd of the global population uses mobile phones.” - Source
Let’s admit mobile users are only bound to increase each day. So ensure your website design is mobile-friendly so every user can open it from their device.
As with any online business, reaching a wider audience is your primary goal. Offering multilingual support is the easiest way to reach a wider audience and attract new users across the globe.
While you may develop a stellar website, underestimate the power of providing your consumers with customer support. You can provide a 24/7 chatbot to solve user queries at any given time. This will not only retain customers but also increase consumer engagement and you’ll get to learn about your consumers’ needs even more.
Dos and Don’ts for e-commerce website
Before we begin with eCommerce website components, let’s understand some dos and don’ts for e-commerce websites.
|Research and plan your customer’s journey||Don’t imitate someone else’s website design|
|Prioritize the quality of the website over the quantity||Don’t ignore the implementation of the logistics|
|Set a realistic timeline||Don’t under-invest when building the website|
|Select project management tools carefully||Don’t hire experts and not implement their suggestions|
|Spend time training your internal staff||Don’t bring too much work in-house|
Hopefully, the blog helped you understand a few key aspects to consider when building an e-commerce website. As the best web development company in India, we strive to keep your business goals in mind and design a website that resonates with your business values. We're only a text away if you want to know more about our web design services. Let’s discuss your requirements and see where it goes!