Did you know, approximately 94% of the users form an opinion about the website based on the design of that website? A captivating web design goes beyond aesthetically pleasing your audience; it is a way for the user to intrinsically connect to your product or service. When you create an immersive experience through relatable storytelling and enthralling visuals, a user is deemed to return and revisit the website, which evokes previously felt emotions.
To understand why web design is the vital bridge between a user and your website, it is essential to understand the basics of web design.
What is Web Design?
Web design is the process of creating a website that is informative, attractive and engaging. It is much more than just mere fonts and colours. It is a blend of aesthetics, functionality and a user experience that should be memorable enough for a website visitor to return. Whether for a dynamic website or a static website, the web design process includes planning, conceptualizing, and implementing the design.
Now that we know what exactly a web design is, let's see how a good web design has the potential to affect your business in the most compelling manner.
Why is Web Design Important for Your Business?
Web designs are essential for various reasons, but they are mainly because they change how the audience perceives your brand. Websites were initially started with a marketing perspective, but nowadays, they can play a double role.
They can market your brand image and work as a sales tool, channelling your target audience to you. Let us have a look at the reasons which make web designs a make or break for your brand-
Sets First Impression
It is rightly said that the first impression is the last. A web design can determine a brand's credibility within seconds in a potential customer's head. The process of converting a potential customer to a customer becomes easier when a design is enchanting and user-friendly.
The reality is that, as human beings, attractive designs and colours hold our attention subconsciously. When a design facilitates an enjoyable and immersive experience, consumers are bound to return as it was worth their while. Most buying decisions are made first on the gut level, and designs can influence that first instinct.
It is also essential that the website is not outdated and unclear as it depicts that the brand isn't sure how it portrays itself.
Build Trust
A professionally designed website builds a trust level and makes your potential customers spend more time on the website. It also means that they tend to check out other products or services which they do not require currently but might in the future. A robust web design coincides with higher sales and conversions.
When the design map includes factors like testimonials and reviews, it builds credibility in the potential consumer's mind. If it also includes User design web-centric strategies like including contact information and FAQS, it enhances client engagement and creates a bond.
An "About Us" section gives context about your brand and what values you stand by. Including all these key measures in your design planning will bolster your trust level with potential customers.
Brand Consistency
Using the same visual tones like logos, typography, and images across all channels creates a cohesive user experience. It is also a way for people to distinguish your brand from competitors as they can now visualize your brand more consistently. The more customers are familiar and comfortable with the brand's image, the more likely they will return to purchase a product.
A couple of measures would help you achieve that consistency level. The first would be to create an easy-to-remember, simple, but aesthetically pleasing logo with unique colour combinations. A web design is typically consistent with the logo guidelines. The second would be to ensure that the same design elements, like colour combinations and fonts, are followed persistently.
Boost SEO Strategy
The most crucial factor is including essential elements in the design that make your website SEO friendly. No matter how elegant your website interface is, you will always lose the visibility war if the on-page SEO fundamentals are not up to the mark. An SEO-driven web design will ensure that your website appears higher in search results.
When you are designing an SEO strategy, there are various metrics to consider; some of them are-
➤ Content Loading Time
How long does it take for a website to fully load and appear on the user's screen? This should typically be in the range of 0-2 seconds.
➤ First Input Delay (FID)
This metric helps you gauge when you first interact on the web page and how long the browser responds to that interaction. A speed of 100 milliseconds or less is considered good.
➤ Time to Interactive (TTI)
It measures how long it takes for the website to become fully interactive and usable after it loads. A good TTI is under 3.8 seconds.
Keeps you in Competition
Various businesses are providing similar products or services at more or less the same price point, but web design is a factor that could set you apart from others. When the design itself is interactive, immersive and eye-catching, you are one step ahead of your competitors.
An outdated, slow and low-quality website will get outranked easily, affecting the overall leads and visitors. Enhancing the user experience by providing easy navigation, faster loading time, better accessibility features, and a mesmerizing interface will make you shine like a lone warrior in this competitive market.
Improves Overall User Experience (UX)
User experience describes how people feel when they are navigating through the website. When a user navigates through the website intriguingly with ease, it is a sign of a good website design. By improving the overall UX, the user satisfaction and engagement rate increase with a decrease in bounce rate.
A well-designed website would have the following features:
Aesthetics and visual appeal
Readable typography
Seamless navigation
Elegant graphics
Responsive design
Enhance Customer Service
A website has the power to reflect customer service values. The interactive and welcoming design attracts new customers and implies that you are eager to serve them. The tonality of the website and the way it is structured also sends indications to a new customer base.
For example, when you are offering a product and you mention every aspect of it in detail in the description, like colour, size, etc, a customer would feel that the business is transparent and is looking to share all essential information.
These vital factors have the power to stamp your authority in the market, and keeping all these factors in consideration when creating a web design will make your business stand out. The importance of web design is unparalleled and a good web design can skyrocket the business, but on the flip side, a flawed and non-upgraded web design has the potential even to ruin the legacy of a well-established company.
How Can a Bad Web Design Affect Your Business?
When a business fails to maintain the same user-centric immersive design experience or doesn't catch up with the change in trends of visual appeals, it drives away its customers and negatively affects the business. The effects can be in distinctive ways; let's have a look at three ways a bad website design can affect your business-
Damaged Credibility
The credibility of a brand is measured by how its webpage is designed. It is a harsh but sad truth. Even how your products or services are perceived changes if the web design is not up to the mark. A poor user experience, lack of content or unappealing graphics leads the user to believe that you put a little effort towards the face of your business, i.e. a website.
Adverse Effect on Ranking
As we discussed earlier, the importance of an SEO-induced web design is unmatched. A bad web design affects your overall ranking and visibility. Even minor technical factors like the slow speed of a loading page can create a dent in a brand's image.
Makes you look out of touch
An outdated website emphasizes that you are not updated with the technological aspect. The bare minimum for a potential customer when he visits the website is that it is updated with the latest products or recent changes in the industry. If the site's look and content seem out of date, it wouldn't be long before a potential customer assumes that this business is no longer in service.
The factors mentioned above show us how important it is to have a robust yet visually compelling web design. Various web design companies can help you create that design, but it is vital to keep in mind certain factors while selecting a Web design company in India.
How to Find the Right Web Design Company?
Portfolio and Reviews
A portfolio of past work samples should be examined to determine if their style matches your aspirations and vision. A good web design will also have reviews and testimonials of the previous client's experience. This can build a trust level and help you neglect poor quality of service.
Website Requirements
It is important to brainstorm your goals and what you want to portray with the website. Once you have noted your vision and mission, finding a web design company that provides specialized services in those areas is easier. For example, when designing an e-commerce website, there are various areas like a booking page, FAQ, etc. Revisiting your goals and matching them with the web design company's expertise is crucial.
Communication
A good web design company like 5Mindz Technolabs is transparent about its pricing and policies. It consistently communicates during each design step, from understanding your vision to being with you until the website is up and running smoothly.
Conclusion
In conclusion, whether you choose a web design company or create a web design independently, developing a visually elegant website, including options for minimalist web design, with seamless navigation is crucial for making your business stand out as a shining star in a sky full of options.
